Unlocking the full potential for wearable fitness tech.
A world-class site for a leader in optimizing human performance.
The client.
WHOOP is a wearable fitness technology company that offers a subscription-based performance optimization platform. Centered around its distinctive wrist-worn fitness tracker, WHOOP provides insights into users’ physiological data and gives personalized recommendations for improving overall health, fitness, and recovery.
With exploding popularity and world-class athletes behind them, WHOOP needed a website that reflected its status as a dominant player in the space.
The challenge.
We knew that WHOOP had high aspirations to match the high caliber of their wearable tech. That’s why we worked closely with our partners and the WHOOP team to help build out robust, engaging website features that simplify the path from discovery to purchase.
Complete with innovative scroll animations and paired with an intelligent eCommerce platform, the new WHOOP site is designed to engage and convert athletes – no matter how long they’ve been at it.
Supporting WHOOP with a full suite of digital initiatives.
As a close partner with the team at WHOOP, we’ve helped develop and launch a variety of campaigns, creative initiatives, and digital experiences designed to engage and attract potential users while retaining existing ones:
- Landing pages & campaign creative
- Campaign strategy
- Web features (countdown banners, support, updates)
- Store locator functionality