A fresh, modern digital presence for a leader in digital payments.
Building a single, unified site experience for a wide variety of unique audiences.
The client.
WEX is a leading technology-driven payment solutions provider serving multiple audiences across a wide variety of industries: from fleet management and telematics, to digital payments and cutting-edge payments technology.
To unify all of these products and business lines within one digital presence, WEX needed a partner who could help strategize, create, design, and implement a new way of seeing “One WEX” in many different user experiences.
The challenge.
WEX turned to Digital Impulse’s expertise in creating engaging and user-centric websites to create a new digital presence that could encapsulate all of the many important things their teams do for their customers.
By understanding the breadth of WEX’s user journeys and getting deep into the collected knowledge of their teams, we rolled out a new site in multiple phases designed to bring all of what WEX does best under one roof, all built on refreshed branding and a true unified experience.
