Helping a leading advocate for LGBTQ+ elders extend their impact nationwide.
Building strategies that help improve the lives of LGBTQ+ elders.
The client.
It’s a fact: LGBTQ+ elders face unique, systemic challenges that make life difficult—from housing and financial insecurity to social isolation.
Enter SAGE: a national advocacy and services group dedicated to improving the aging experience for LGBTQ+ community members. Since 1978, SAGE has worked tirelessly for those who “refuse to be invisible,” uniting businesses and advocates nationwide to build welcoming communities, keep these issues in the national conversation, and help ensure a fulfilling future for all LGBTQ+ people.
The challenge.
As more LGBTQ+ people reach retirement age, the social and economic challenges they face take on even more urgent importance. For SAGE, that means it’s more important than ever for their message and services to reach as many people as possible.
From our first marketing engagement to our ongoing strategic partnership, we’ve been proud to partner with SAGE to help spread their message far and wide. The result: a foundation to bring the SAGE message to more and more LGBTQ+ elders nationwide today, and well into the future.
Building awareness through powerful creative campaigns.
Our partnership with SAGE started with a simple goal: to drive awareness and engagement with specific initiatives aimed at solving some fundamental challenges faced by LGBTQ+ elders. In this case, that meant maximizing engagement with their free financial wellness platform, SAGECents.
By creating and promoting engaging & informative creative assets like emails, landing pages, influencer endorsements, and organic posts—paired with community-building referral sweepstakes on social media—we helped generate a significant boost in new account signups and engagement with the tool.
The result: even more visibility of the SAGE mission among those who need it most, and the beginning of a growing partnership between our teams.
"The content we created for SAGE had to inspire involvement. Visually and tonally, everything needed to reflect how ardently this organization champions the causes that matter to them."
Caleb Parker
Content Specialist
Maximizing B2B connections with the right marketing mix.
SAGE isn’t just an advocacy organization—they also provide some of the nation’s most trusted services for businesses looking to strengthen and promote their commitment to improving the lives of LGBTQ+ elders.
We knew that engaging these industry players meant reaching them where they’re looking. That’s why we deployed a dedicated B2B campaign to support SAGE’s National LGBTQ+ Elder Housing Initiative, which partners with builders and developers to help LGBTQ+ elders access to safe, affordable, and affirming housing.
Our campaign centered on engaging these professionals with ad creative, promoted articles, landing pages, and digital guides designed to educate, inspire, and make those industry connections. The result: record-breaking engagement with educational content, and a steady pipeline of much-needed connections.
"Great things happen when strategic innovation meets a mission driven by passionate people. Working with the SAGE team to spread awareness about their important work has been a deeply rewarding experience. I can't wait to see what we'll accomplish next."
Mary Fonvielle
Digital Campaign Strategist
Building the foundation for a nationwide brand.
Our engagement with SAGE has evolved into something so much more than just a client-agency relationship. Now, it’s a real partnership—and that means we’re working closer than ever across all of their initiatives.
We’re working with SAGE to maximize their potential across their initiatives, including highly involved strategic guidance to help support their cross-initiative and nationwide outreach. Together, we’re building a real foundation for everything SAGE has planned.
"Empowering SAGE USA to make a difference in the lives of LGBTQ+ elders is a privilege. Our role is to support their mission, amplifying their voice and impact through strategic marketing campaigns. It's their journey to lead, and we're honored to be a part of their vital work as a dedicated partner."
Roland Davin
Director of Marketing Services