Helping make better diagnostic decisions.
A new site for the brand rollout.
The client.
Meridian Bioscience (NASDAQ: VIVO) is a producer of medical diagnosis platforms and tests based out of Cincinnati, OH. Meridian’s mission is to simplify the increasingly complex industry of medical diagnostics while creating healthcare solutions that help save lives. With the addition of a new CEO and reinvigorated company ethos, Meridian looked to reintroduce themselves into the marketplace.
The challenge.
Under new leadership, Meridian sought a brand refresh. After working with a local agency to establish new brand assets, DI worked with Meridian to design and develop a website that would unveil their new look and cement their position as a leader in the industry. With hundreds of product variations, the site required intelligent product organization and information architecture, accompanied by a content strategy that delivered an authentic expression of their new visual identity.
Designing for diagnoses.
When redesigning the site experience, we had to organize the complex product lines that stretched from lead testing devices to stool sample transport. Understanding that most users knew the specific human condition they were trying to test for (for example, strep throat within pediatrics), we worked with the Meridian team to classify products and direct users to them. In tandem, we allow users to still search for products by specific platform.
This strategy allowed users to quickly find the products they were looking for based on the information that they knew prior to landing on the site. In this way, the site was able to become an unobstructed funnel down to the product level.
A complex challenge from the get-go.
Travis Pease
VP of Design
Getting the brand back together.
When we build websites, we expand on visual concepts while remaining faithful to established brand components. In the case of Meridian, we created a color coding system used to identify different human conditions throughout the site. We relied on layouts that focused on human-centric photography and copy that supported their mission – to empower and connect their consumers and partners. We worked with other client vendors to bring consistency across all brand touchpoints.
