Bringing strategy smarts to a leader in brain health.
Driving the digital thinking for a multimedia memory supplement.
The client.
As a well-known name in all-natural supplements, LifeSeasons is a leader in bringing big breakthroughs to those audiences who need them.
NeuroQ, the memory care supplement developed by leading neurologist Dr. Dale Bredesen, is a cornerstone of the LifeSeasons supplement catalog. But in a crowded marketplace with lots of competition, they knew NeuroQ needed a campaign that put audiences’ most important needs front and center—and made it easier than ever to purchase and subscribe.
The challenge.
To boost awareness and subscriptions of NeuroQ, LifeSeasons needed a campaign that could shake up an otherwise predictable market.
Together with our creative partners, we developed campaign creative and a strategy to help NeuroQ stand out from their competitors. We knew the campaign needed to speak to potential users’ most important wants and needs—and deliver the right content to build awareness and drive real subscriptions. The result: a multimedia campaign with optimized messaging, maximized for conversions.
Deploying a full mix of creative assets to drive conversions.
We worked closely with LifeSeasons and our creative partners to deploy a full mix of campaign creative, including multimedia and digital to support a broader direct TV campaign:
- Landing pages & copywriting
- Paid social creative & strategies
- Short-form video creative
- Designs & visual creative