Amplifying innovation in ultrasound with a next-gen digital strategy.
First comes medical innovation. Then, the digital strategy to boost it to the world.
The client.
Exo isn’t just innovating ultrasound—they’re building a future that isn’t bound by hospital walls. By simplifying the ultrasound process for point-of-care medical providers, Exo is driven by one mission: to simplify the process of opening up high-quality medical imaging to all those who need it.
Through their Exo Works technology, Exo is focused on making it easier than ever for healthcare professionals to take images, analyze them, and simplify the point-of-care ultrasound workflow. The result: less burnout, less frustration, and a higher quality of care for all patients.
The challenge.
Introducing groundbreaking medical technology into a crowded marketplace is no small feat, and Exo needed a strategy (and a strategic partner) who could help guide their campaigns to success with a mix of proven tactics and engaging creative.
Through our partnership, we’ve deployed intelligent paid social and paid search strategies to maximize awareness among their most important audiences. It’s all backed by engaging creative that speaks to user pain points, all supported by HubSpot to ensure those engaged contacts are recorded and ready for remarketing.
Giving users a clear picture of all Exo has to offer.
We knew that Exo needed some powerful campaigns and strategy to make a mark on their industry, and to capture the attention of HCPs. We deployed a mix of digital support and creative to help them do just that.
- Media planning
- Paid social creative & campaigns
- Paid search copywriting & management
- Design support & visual creative
- HubSpot CRM support & consultation
