This series features the awesome people who keep the heart of Digital Impulse beating strong. Today, we spoke with Morgan Robb, an enterprising and insightful Account Manager.
Morgan is one of the youngest members of our team, but anyone who works with her would agree that she’s wise beyond her years. She exudes the confidence and authority of someone who’s spent their whole career in marketing, which she technically has!
Morgan joined DI mere weeks after graduating from the Suffolk University Honors College with a BS in Marketing. As part of her undergraduate thesis, she presented an analytical case study to Netflix marketing executives.
Needless to say, she was well-equipped to hit the ground running at Digital Impulse, quickly rising up the ranks from Marketing Associate to Account Manager. We’ve been fortunate to have Morgan around these past 3 years, and we hope you enjoy getting to know her better in this blog.
Morgan, what led you to a career in marketing?
When I first started my undergrad studies, I thought I wanted to major in business and even had plans to go to law school. However, once I started my first marketing course, I was fascinated by the ways people can use data to understand how consumers think. I became enthralled by the methods for understanding consumer behavior and driving users to convert through marketing with intention.
How has your experience at Digital Impulse been so far?
I can’t say enough about my experience at DI.
From day one, I was able to have my hands on meaningful work, learning all facets of our agency from the ground up. As a Marketing Associate, I was able to be a part of many different projects and learn from other team members.
As I gained more experience, I transitioned into the Account Manager role, and have since been able to be a part of some incredible client projects, seen my clients hit new levels of success, and have grown with the DI team.
As a people person, getting to work with clients from the beginning of my career has been a huge plus, and something I know I would not have gotten elsewhere. My relationships with each of my clients are so important to me, and I love being a part of their wins!
What project, accomplishment, or event at DI are you most proud of?
We recently completed two major website projects for a client in the healthcare industry. I was deeply involved in this account, so the fact that it was successful felt personally rewarding.
Their initial project had a long timeline for a big website build, which naturally came with challenges. I also came into this project partway through, so I was simultaneously running point while playing catchup.
Despite these obstacles, our team was able to do great work and I was so happy when the website launched. It was a true team effort both internally and with our outside partners. It gave the client a fresh brand look, updated technology, and an easy-to-use CMS.
In fact, it went so well that after the first website launch, our team also built them a second, brand-new website in just four weeks! This was a standout highlight of my year for sure. The flashcard definition of a project is “a series of planned activities designed to generate a deliverable.” And given how awesome these deliverables turned out, I was very proud of the role I played in planning it all.
Where do you find inspiration?
I find inspiration in accomplishing goals. I’m never satisfied and am always aiming to do more. The opportunity to accomplish something excites me and makes me ready to get it done.
What do you do for fun?
My boyfriend and I bought a house last year, so renovation projects are fun for me as we chip away at updating our home.
My favorite thing however is to spend time with my close friends and family. I live away from them, so any chance I get to spend quality time with them, I jump at it.
I’ve also become a big puzzle person, love to read, and enjoy going on hikes!
What piece of advice would you give to someone looking to start a career in marketing?
Get as much experience as you can! Intuition and expertise are the results of experience and feedback. So, always be on the lookout for opportunities to gain experience and surround yourself with people who will give you constructive feedback.
Secondly, always be promoting yourself and learning new skills. Make your own website, learn the basics of HTML coding, build out your own social media profiles, learn about the basics of paid advertising, and study up on successful brands (beyond just Amazon and Coca-Cola).
Above all, marketers can never stop growing and evolving, especially in the digital age. Be open to trying new things and gaining new experiences.
What’s next for Morgan Robb in 2022?
This year I am looking forward to taking some trips and seeing new places that I’ve never been to before! (England and Scotland to start)
Hopefully, my boyfriend and I will also welcome a puppy into our home this year, and we can’t wait!
